EB CALLING
How Ever Bilena continues to be part of the Filipino beauty story.
There was a time when discovering a new lipstick meant browsing the cosmetics counters at the mall, flipping through beauty catalogs, or asking a friend where she got that perfect shade of pink. Makeup discoveries felt personal, shared through recommendations, little beauty hauls, and the excitement of finding something new.
On Cheeks, EB Coquette Blur Dip in Harmonie
For generations of Filipinos, Ever Bilena has been part of these everyday beauty moments. From the first lipstick tucked inside a makeup pouch to the familiar products found on a dressing table, the brand has become a recognizable part of the local beauty landscape.
On Lips, EB Coquette Bisou Juicy Tint in Amour
On Eyes, EB Coquette Le Petite Palette in Lavender
But the way we discover makeup has changed.
Today, beauty is only a few taps away. Lazada and Shopee have transformed online shopping into a destination for makeup lovers, where product listings, reviews, beauty content, and digital shopping carts have become part of the experience. Instead of browsing a physical display, we scroll through shades on our screens. Instead of leaving the mall with a new beauty find, we wait for a parcel to arrive at our doorstep.
On Lips, EB Coquette Rococo Lipstick in Chateau
On Eyes, EB Coquette Le Petite Palette in Cacao
The ritual has gone digital, but the excitement remains the same.
Enter EB CALLING, a beauty editorial that revisits the charm of classic cosmetics advertising through the romantic lens of Ever Bilena’s EB Coquette Collection. A 25-piece makeup lineup inspired by the coquette aesthetic, the collection embraces soft pink hues, dreamy textures, delicate bows, lace, and vintage-inspired femininity.
On Cheeks, EB Coquette Soiree Liquid Blush in Poet
With products like the Soirée Liquid Blush, Rococo Lipstick, Bisou Juicy Tint, and Chiffon Blur Dip, the collection turns everyday makeup into a little romantic ritual. Each piece brings its own charm to a beauty story that celebrates the playful, expressive, and endlessly evolving nature of makeup.
Through EB CALLING, the nostalgia of classic beauty meets the convenience of modern-day discovery. What once began with browsing counters and sharing recommendations now continues through online wishlists, beauty hauls, and the thrill of adding a new favorite to our cart.
It is a celebration of the familiar and the new: the lipstick we have always loved, the blush we cannot wait to try, and the excitement of finding something pretty that feels entirely our own.
On Lips, EB Coquette Blur Dip in Parfait & Cherie
Because while beauty trends come and go, our love for makeup continues to find new ways to express itself.
The beauty call has changed. Ever Bilena is still answering.
Photography: Gab Tagala
Grooming: Rxandy Capinpin
Styling: Joie Viado/AJ Lazam/Maria Castillano/Lyra Data
Ensembles: Edrick Paz
Model: Royd Aundrey Loyola
