🎒GRWM: Painting The South Pink

GRWM Cosmetics is painting the South pink this holiday season with the grand opening of its first-ever pop-up store at Festival Mall, Alabang! Kicking off with an exclusive Media & KOL event on December 6 and opening to the public on December 7, the pop-up celebrates the brand’s roots and its ever-growing Goal Getters community. Designed as a fun, festive, and inclusive beauty haven, the space lets shoppers dive into GRWM’s world just in time for the holidays.

Visitors can shop the All About That Base Vol. II Collection, the Face Card Holiday Collection, and specially curated holiday bundles—plus enjoy exciting perks, freebies, and gifts-with-purchase. Goal Getters are also encouraged to take part in the GRWM x Envirocycle sustainability initiative by dropping off their empties for recycling in exchange for a limited edition LipBooze in Hope. It’s a pink holiday celebration you won’t want to miss—Southies, let the glow-up begin! #CoolisinSession #CoolFieldTrip