👖WHITE & BLUE

Beyond the the boardroom meetings and the garage workshops lies a new generation of craft. In our latest editorial, COOL Magazine explores the shifting landscape of work, where the grit of the Blue-Collar worker meets the sharp precision of the White-Collar professionals. Transcending the old divide, this new generation of Grey-Collar labor proves that when you blend the physical work with the skills of a desk job profession, you redefine the hustle.

From the atmospheric industrialism of Blue Hour to the sophistication of the hybrid professional of the Modern Uniform, we’ve teamed up with Upturn Studios, led by the cinematic eye of Ian Francisco and photographer Meinard Novato. They captured model Daichi Enomoto in a study of labor and the garments that define them.

Work is work, regardless of the color of the collar or the grit on the hands. There is a singular dignity in the hustle, provided it is built on integrity. As long as you haven’t stepped on another, scammed a soul, or taken what isn’t yours, every hour logged-in is a badge of honor. We don't just wear the uniform; we honor the labor behind it. #CoolFashion #CoolisinSession

Photography: Meinard Navato

Fashion Film: Ian Francisco

Styling: Dave Arden

Grooming: Kacey Lozada

Custom suit and terno: HIM

Model: Daichi Enomoto of Mercator Models