⭐️TOO COOL FOR SUMMER

There’s something quietly disruptive about fuyu. In a music landscape that often leans loud and immediate, the Japan-based duo—FuMi and Yukan—crafts songs that don’t demand attention but linger long after the last note fades. Their sound? Think winter air brushing against sun-kissed skin.

Unexpected. Contradicting. Addictive.

Named after the Japanese word for winter, fuyu isn’t just an aesthetic—it’s a feeling. “Our voice is lamig,” Yukan shares, smiling. “We want to make snow fall in Manila.” It’s a poetic vision: bringing a COOL, delicate sonic atmosphere into the tropical pulse of the Philippines. Beneath the frost is something deeply human—warmth, longing, and stories that feel almost too real.

FuMi echoes this duality. “Our voice is cold, but our songs are super warm. There’s energy, there’s heart. We bring winter from Japan to the Philippines.” It’s this contrast that defines fuyu’s identity—malamig on the surface, nakakakilig underneath. The kind of music that gives you goosebumps for reasons you can’t quite explain.

At the center of their storytelling are the “Fuyu Friends,” characters shaped by their own personalities. FuMi takes the lead—the fearless one, charging forward, often headfirst into the unknown. Yukan, on the other hand, lingers just behind, grounding the chaos with calm reassurance. Together, they create a narrative dynamic that feels both cinematic and deeply personal. “It’s real experiences,” FuMi explains when they write songs, “but told through our characters—like a mix of real life and fairy tale.”

Their journey as cultural bridge-builders is just as intentional. While neither has Filipino roots, both have immersed themselves in the culture—Yukan through his OPM covers and vlogs, and FuMi through his rise from Pinoy Big Brother to becoming a beloved figure in the Philippines. Their viral Japanese cover of “Multo” by Cup of Joe wasn’t just a moment—it was a mission. A glimpse into what happens when borders blur and music takes over. And yes, even their idea of summer refuses to follow the rules. While most chase heat, fuyu leans into contrast. “It’s like you’re at the beach,” Yukan says, “but holding an ice block.” Their upcoming summer anthem promises exactly that—a paradox of temperature and emotion. Still malamig, still unmistakably fuyu. Watch out Frosties!

Offstage, they’re just as grounded. Comfort comes in simple forms: a bowl of miso soup for Yukan, sinigang na hipon for FuMi, the soft chime of fūrin in a quiet room. But behind the ease is a life constantly in motion—navigating flight delays when they go back in Japan and Philippines, shifting climates, and the emotional toll of living between two worlds.

Yet through it all, they hold on to the filipino words that define their journey. “Sarap ang buhay,” Yukan says—a phrase that doesn’t quite translate in japanese, but somehow makes perfect sense. FuMi’s mantra? His company name, MSLB “Minsan lang ang buhay.” (YOLO).

And maybe that’s what makes fuyu resonate so deeply. In a world obsessed with extremes—hot or cold, fast or slow—they exist beautifully in between.

Too cool for summer? Maybe.

Or maybe… just COOL enough to change it. #CoolStarSection #CoolGuysFUYU #CoolisinSession

Photography: Raymond Cauilan

Styling: Dave Arden

Fashion Designers: Teng Surisantos/Alser/HIM

Makeup: Iwa Pasco

Hair: Janine Aira

Special Thanks to Raymund Seranillo

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⭐️SUNNY SIDE UP